As
the stock market remains bearish and portfolios continue to make only minor
gains, the demand for homes has never been higher.
It
is with this economic trend that more people are opting to invest in one of the
most enduring forms of equity: real estate.
Nevertheless,
according to the 2009 census, there are more than 35 million families who rent.
Experts
say that while many families are interested in home ownership, a major obstacle
they face is the down payment.
"The
Your Home Program is simple to understand and accessible to all Kenyans,"
said Mr. Weda, chief operating officer of Translake real estate. "This
creative program has no down payment and offers a structured purchase plan that
creates home ownership equity for the working family."
In
fact, Weda noted that while the demand for housing has spurred the construction
of new homes, traditional financing methods have not expanded to accommodate
the needs of many ordinary families.
With
no down payment required, the ability to accumulate "Good Resident
Credits" and build substantial equity over a period of 36 months, Weda
says the program taps into a market that to date has received little or no
attention: working families from all walks of life and diverse backgrounds who
have not been able to overcome the obstacles to home ownership.
"Translake
is the first and only home builder to target this unserved market," said
Weda, chairman and chief executive officer of Translake Holdings. "It's a
simple process - what many families are currently paying in rent can now
immediately apply for equity for their own piece of the Kenyan real estate dream."
Visit www.kenyan-real-estate.com.
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