If you are going to spend money advertising
your vacation rental property on vacation rental websites, you want to make
sure it is a success. Here are 6 things you can practice which will help ensure
you receive the most "bang for the buck".
1. SET RENTAL RATES APPROPRIATELY - If you want your vacation property to rent, you must be
realistic, optimistic, but not greedy! Set realistic rental rates for your
property and ensure that the rates are correct on the site(s) your listing and
regularly reviewed as the market changes. Search for comparable properties
("comps") in the same location as yours. Only charge a premium if your
property has some distinct features. And, be willing to discount your property
on occasion as needed. In this business, if you lose money for a week long
rental, you can't make that up! Especially if you’re property is located in the
suburbs of Nairobi and Coastal regions of Mombasa.
2. CHECK E-MAIL REGULARLY - When using an internet vacation rental property website such as
http://Rentals2Remember.com or http://eVaca.com, remember your users. They are
typically Internet "savvy" and probably check their e-mails frequently...especially
if they have requested some info. Also, be sure your phone number is listed on
sites that allow you to as sometimes people choose to just call you directly,
so be sure to check phone messages.
3. RESPOND IMMEDIATELY - Vacation goers usually see a few properties that are of interest
to them and then contact those owners. The faster you respond, the better
chance (most of the time) you have of winning them over. There have been times
I have rented properties in the past and because it took an owner 24 hours to
respond, I had already chosen another property. A timely and efficient response
gives the renter confidence that the rental experience will follow suit.
4. YOUR LISTING SHOULD BE ACCURATE
AND COMPLETE - Be sure that your listing details
are kept up to date and are complete. Review your online listing frequently to
be sure that your contact information are up-to-date. Also, be sure that it is
accurate on the description of your property and its amenities. This will help
you with repeat customers, but will also keep you out of trouble with rental
contracts or laws in regards to such things.
5. GREAT PHOTOS - It is true what they say, "a picture speaks a thousand
words". Remember, renters are considering staying at your rental based
(most of the time) solely on your pictures and your word. The more pictures to
help them be comfortable with the decision, the better. Here is how I look at
it. If you were going to buy a used car, would you do so over the Internet
without a good look at the outside/inside of the vehicle, the engine, etc. Not
exactly the same, but you get the picture. The more pictures and the prettier,
the better. Be sure to have pictures of your rental amenities such as a pool,
the beach, a mountain view, the lake or a golf course - these are top vacation
rental sellers!
6. BOOST YOUR EXPOSURE - There are many
"hot spots" for vacationers throughout the world. Before we owned
property, my family used to head to Destine every year, usually twice. There are
thousands of vacation rental properties in the Destine, Panama City Beach area.
In areas like this, boost your exposure by getting to the top of your sites
search engine. If it costs you $20, $50, even $100 to do so but that gets you
one extra rental a year, that makes it more than worth it.
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