You’ve
got a project with exceptional architecture, you’ve completed months of review
and modification, your design team is sure this project will get significant
notoriety, yet after hours of going back and forth in City Council meetings,
they ask you to cut the project in half, increase the setbacks, or just drop
the project altogether.
Does
this sound familiar?
Developing
commercial and residential projects in urban areas require special care. While some urban areas are on the verge of
new developments, misunderstanding and community opposition can block even the
best designs.
You
can reduce risks by taking a thoughtful approach to the process. Some residents and politicians demand
programs be based on trust, openness, and consensus building. This should not mean you compromise your
design. Executing these ten important
steps can result in strong design and a smooth process especially in Kenyan
Real Estate.
Consensus
doesn’t mean that everyone agrees, it’s more about showing respect for
different opinions, developing relationships, and identifying shared goals to
establish positive public opinion so the project will gain community and
government acceptance. It’s important to nurture supporters and expose the
extremists.
The
following 10 points should be addressed:
1. Create
the vision. It’s about design, not
density. Establish a vision early by
connecting it to local settings and looking for ways to build partnerships. Good design attracts people especially middle
class and young rich folks thinking to enter Kenyan Real Estate industry.
2. Know
your market. Do the homework necessary
to understand the competition and the market forces that influence a project.
3. Understand
the issues. All communities have a set
of unique characteristics and issues that guide their decisions. It’s essential to have a good understanding
of the marketplace, environment, regional influences, and financial
aspects. There is no single solution.
4. Get
the public benefit. Make the benefit for
the city & community clear.
5. Pay
attention to everyone who has a stake in the project. Have small discussion groups to get their
feedback.
6. Establish
trust. Do this by sharing knowledge and
listening carefully. Be honest,
encourage participation from everyone, stay neutral and pursue win-win goals.
7. Inform
decision makers. Meet one-on-one and
provide solutions to educate decision makers.
8. Use
the media. Take the high road and keep
the message simple. Talk about helping
the community.
9. Use
the unique. Incorporate the area’s
physical social and historical environment into the design.
10. Be
patient, Listen carefully, provide guidance, establish credibility, and let the
process grow.
By
using these ten points, several revitalization plans have been completed in the
face of strong initial community resistance.
Guided by strong visions which have been established by working with
city programs launched to solicit feedback and educate everyone have had a
profound effect in the success of revitalization efforts.
Implementing
major public and private improvements can convert old spaces into lively
gathering places for community activity.
For
more go to www.kenyan-real-estate.cpm
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